Pets Video Campaign
“Someone had to teach 100,000 hotel employees not to be afraid of a golden retriever. Four videos did it.”
A global hospitality company was introducing pet-friendly policies and practices, but employees were intimidated and nervous! This four video series tackled these feelings head-on by communicating relevant and useful pet engagement strategies delivered through charming animations and an empathetic script. The story? Pets dream of having amazing adventures, too!
I was the Creative Director (functioning art director) with script and audio collaboration.
Lasting Impact:
The videos were so beloved by the client that it was adopted as the visual brand for global Enterprise L&D, where I expanded upon it across new learning solutions for many years.
